Outsourced omnichannel support entails delegating customer support services across various channels — such as voice, chat, email, social media, and others — but in a way that allows a seamless and unified customer experience. Omnichannel support models allow customers the flexibility to easily choose the communication channel that is most convenient to them in the moment, with a fully integrated CRM to fill in the context that agents need to smoothly pick up the conversation from the last interaction. This prevents the frustration of customers having to repeat themselves and improves the overall efficiency of the customer support team.